[This review was first published in the UKUUG Newsletter.]
This small book examines defines and examines ten widely held assumptions about
where innovative ideas come from and how they are developed (the ten ``myths of
innovation'' of the title: one for each chapter).
This most definitely is not one of those books that claims to give you a recipe
for success: it examines (in straightforward language) the facts about how
people historically have come up with creative and world-changing ideas and
contrasts those facts with some of the comforting stories we tell ourselves
about these things.
Although the book is deceptively simply (and playfully) written,
Berkun has clearly spent a great deal of time researching, thinking
about and distilling its content. The points he makes are sometimes
fairly obvious and sometimes counter-intuitive, but the way he puts
them together is thought-provoking and interesting.
One of his most important themes is that we like to delude ourselves
about how innovation takes place: in the ``myth of epiphany'' (chapter
1) he stresses both the ``shoulders of giants'' theme and compares the
production of an innovative idea to putting in the last piece of a
jigsaw puzzle: something that can only happen if you have been working
patiently on the puzzle for some time. The idea of a long period of
incubation is something that he stresses with various historical
examples.
In chapter 5 ``the myth of the lone inventor'' he examines various
cases where we think that an invention or idea was the sole work of a
particular inspired individual and shows that the reality is far more
complex. Berkun takes some of the most well-known and important
inventions (the light bulb, powered flight, the automobile) and shows
that the stories we are commonly told about them are grossly
simplified. But as with the ``myth of epiphany'' the common
simplification somehow answers a psychological need in ourselves.
It was good to see Berkun quoting Mihaly Csikszentmihalyi on his
concept of flow: one of the best descriptions of how the
right kind of work (or play) can both be creative and enjoyable at the
same time.
There are footnotes on almost every page, many of these will make you
want to go off and investigate the fascinating stories they refer to:
among others the history of ``post-it notes'', the story of the
Phillips screw versus the Robertson screw, the history of tyres and
how the art of making concrete was lost and rediscovered.
Although not specifically related to the computer industry, many of
Berkun's examples will be familiar: he mentions Xerox PARC a number of
times and discusses the conditions of work and management approach
which made it so productive of innovation. He notes how Google and
others have consciously tried to create the necessary conditions for
creative and innovative work to flourish. Other familiar examples
which he looks at to illustrate some of his points are Dan Bricklin's
development of the idea of the spreadsheet and Tim Berners-Lee and the
World Wide Web.
The book cover tells us that Berkun was a Microsoft employee who
worked on the development of Internet Explorer: discard any prejudices
which that fact elicits -- this book is well worth reading.
Buy it from Amazon (UK)
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