You couldn't make it up...

McDonald's and other big businesses will award their own qualifications equal to GCSEs, A levels and degrees, in subjects such as fast-food restaurant management, the Government will announce today.

http://www.timesonline.co.uk/tol/life_and_style/education/article3261485.ece
http://politics.guardian.co.uk/publicservices/story/0,,2248135,00.html.